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The cool fragrance of frantic fashionistas newyorkais.
A green oasis of untouchable serenity, improbably nestled in the middle of the canyons of skyscrapers at the end of Times Square in the heart of Manhattan Mildtown. Huge tents lit by candles, designers with the capital A, models of international reputation, press, buyers and shelves of clothes for next season. This is the paradox of Briant Park today: the arena of the busiest style in the world equipped with a grove, flower beds, a carousel and even a WiFi connection.
Bryant Park is the inspiration and the name of 28°, and more dedicated to fashion, Bond No.9 Eau de Parfum; a blend of pinky patchouli with pink pepper added for dissonance. This sublime park, the formidable back garden of the headquarters "Beaux Arts" of the New York Public Library on the 42nd Street, is a living contradiction. Once it was an hunting field for the natives of America,later it was used as a mass grave, and later it was a world fair acquiring, by doing so, its bad reputazone since the '30s.
In the 50s the park was renovated according to the classic French tradition, with a large central lawn, elegant pathways, stone balustrades, an oval little square and a fountain. But all this was not helpful and in the 70s again fell into decline.
But the 90s brought young and trendy urban renewal, and with their summer concerts, movies, a Christmas market and the New York Fashion Week twice a year that forever changed Bryant Park, giving it prestige, a prestige comparable only to beauty of its scenery. While the fate of Fashion Week is hung by a thread, one thing is certain: it has given to this green space an aura of style that is now part of its contemporary legacy.
The artistically designed bottle of Bryant Park with its elliptical pink shape, lavender and black on a white background, draws an exuberant pre-modern light silk fabric of the late '50s - early '60s, when fashion was redefining itself.
Top notes: lily of the valley, rhubarb, pink pepper.
Middle notes: rose, patchouli
Base Notes: Raspberry, Amber.
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