|
The sweet (and fresh) scent of Pop Art.
"My favorite perfume is the first breath of spring in New York", Andy Warhol once said.
Perhaps with a similar spirit, during the '60s, Warhol began painting and screen-printing a series of highly stylized flower with phantasmagoric colors. He returned to this old favorite subject in 1970, when he developed a portfolio of silkscreen prints of flowers in vibrant colors, in the first of his two labs in Union Square. Both the flowers that place are a source of inspiration for Andy Warhol Union Square: the latest creation of Bond No.9 from the series of eaux de parfum collection inspired by Warhol, arrived in March 2008.
The fragrance, flourish, green and seductive, fresh and hot at the same time, is contained in a slender star bottle Bond No.9, this time decorated on the surface with Warhol flowers.
Overblown, extraterrestrials: flowers like these fit into the latest fashion trends spring 2008 (for which many designers are taking inspiration from Warhol's Flowers series). In the same way the scent Andy Warhol Union Square Bond No.9 is out of step with the times. Let us go further and say that this fragrance, wrapped in Warhol's iconic flower motif, raises the art of perfumery to a new level of sophistication.
While most floral fragrances just hint at cool, this is ambisexual: a daring mix of sweet and fresh. Sometimes the gentle scent of jasmine seems to prevail, embraced by the blue freesia, golden amber and musk animalic that accentuates the sensuality. Other times the crisp green woody notes and white birch wood are weighted, changing this fragrance into pure and vital energy. But when the sweetness and freshness emerge, they are still vibrant.
"Another way to occupy more space is with perfume. I love wearing perfume," Warhol said. In addition, "in an era iconic, the perfume is a way to see and be seen," added the president of Bond No.9, Laurice Rahme. "We were attracted from the creative approch of Bond No.9 to luxury perfumery which celebrates the city of New York," said Michael Hermann, director of licensing at The Andy Warhol Foundation. "Working with Bond No. 9 represents an unique opportunity, unexpected and exciting to introduce Warhol to an ever wider public." The match point between The Warhol Foundation and Bond No.9 is New York: If Andy Warhol was a mirror of his time, also reflected the vitality and creativity of his adopted city, just like Bond No.9.
With the Warhol Foundation, Bond No.9 participates in the mission which aims to expand the artist's dynamic by connecting his vision not only with a line of perfumes, but also with another type of art: the smell and the ability interpreted through the eyes of today odors laboratories, clubs, the streets of New York that Warhol frequented and made famous.
Top notes: lily of the valley, green notes
Middle notes: blue freesia, white birch
Base notes: amber, silver musk accord
|