At fourteen, Serge Lutens begins his apprenticeship at a prestigious hair salon of Lille, a period described by him crucial to his idea of beauty. In 1962 he moves to Paris, where he is hired by Vogue magazine to create make-up and hairstyles, and in this period he comes abreast to top photographers like Richard Avedon, Bob Richardson and Irving Penn. In 1967 Christian Dior Lutens commissioned the construction of a new cosmetic line, defined by U.S. Vogue "revolutionary."
In 1973 a collection of his photographs are exhibited in the Guggenheim Museum in New York and other museums in the world. Seven years later he is hired by Shiseido to make known the name of the brand worldwide. His advertising campaigns for Shiseido's do get two gold lions in the section of the Cannes film festival dedicated to short commercials films.
In 1982 Lutens creates for Shiseido Nombre Noir fragrance, and in 1990 wins the Grand Prize at the International Art Film Festival, sponsored by UNESCO. In the early nineties, he manufactures and designs the legendary home of perfumes Les Salons du Palais Royal. In 2000, he launched his own brand of fragrances “Parfums-Beaute Serge Lutens" and for four consecutive years from 2001 to 2004 he was awarded the FiFi Awards.
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