Erno Laszlo was nothing more than a revolutionary. The Hungarian dermatologist was the first to:
1. - formulate a sunscreen cream;
2. - introduce products that balanced the pH;
3. - create products based on the water for oily skin;
4. - develop products for men's skin care;
5. - create a program of skin care for children;
6. - prescribe rituals of treatment programs customized for your skin.
Every Laszlo Ritual begins with the technique of water washing of Dr. Laszlo.
Rinse face with plenty of hot water deeply cleanses the skin, exfoliate dead skin cells, eliminate toxins, strengthens the skin and makes it softer, stimulates collagen production, improves the absorption of the cream.
In his native Hungary, the young Dr. Laszlo, with his ritual cleansing - which lied in washing face with soap and water rather than use a cold cream - healed Princess Stephanie’s skin.
In the wake of this success, he opened his first Scientific Institute of Cosmetology.
In 1937 Dr. Laszlo moved to the west. For the three following decades, among his customers,there were the biggest stars of Hollywood film: from Greta Garbo to Audrey Hepburn and Ava Gardner and Marilyn Monroe.
Nevertheless, in 1939 chose to settle in New York City to open its U.S. institution on Fifth Avenue.
With these followers, skin care by Dr. Laszlo became a success.
In 1962 he finally decided to launch a line of retail, but gave strict instructions to follow to his specialists and customers.
Everyone had a ritual. |